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Jobs to be Done INTERVIEWS

The "Jobs to be Done" Theory of Innovation (Interview with Clayton Christensen)
by Sarah Green Carmichael
Harvard Business Review,
December 2016

2 Must-Know Investing Tips From Clayton Christensen
by Simon Erickson
The Motley Fool,
December 2016

Jobs to Be Done: Theory to Practice - An Interview with Anthony Ulwick
by Christian Sarkar
The Marketing Journal,
November 2016

Branding as a Job to be Done - Clayton Christensen
by Christian Sarkar
The Marketing Journal,
November 2016

Innovation guru Clayton Christensen’s new theory is meant to protect you from disruption
by Oliver Staley
Quartz
, October 2016

Competing Against Luck: An Interview with Taddy Hall on Jobs to be Done Theory
by Christian Sarkar
The Marketing Journal, Oct 2016

Innovation, economic growth, and corporate ‘short-termism’: A Q&A with business guru Clayton Christensen
by James Pethokoukis
AEI
, October 2016

Clayton Christensen: The Theory of Jobs To Be Done
by Dina Gerdeman
HBS Working Knowledge, Oct 2016

Revisiting disruption: 8 good questions with Clayton Christensen
by Millie Tran
American Press Institute,
January 2014

 


BOOKS

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What Customers Want by Anthony Ulwick


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